Wechsel
Wechsel
Wechsel
Wechsel is an innovative financial technology platform that ensures a safe and transparent environment for lending money to friends and family.
Wechsel is an innovative financial technology platform that ensures a safe and transparent environment for lending money to friends and family.
Wechsel
Wechsel is an innovative financial technology platform that ensures a safe and transparent environment for lending money to friends and family.
// Project scope
// Project scope
Wechsel partnered with Anthony’s Lab to build a cutting-edge digital solution that would:
Wechsel partnered with Anthony’s Lab to build a cutting-edge digital solution that would:
Wechsel partnered with Anthony’s Lab to build a cutting-edge digital solution that would:
✳︎ Establishing a seamless and intuitive lending experience.
✳︎ Establishing a seamless and intuitive lending experience.
✳︎ Establishing a seamless and intuitive lending experience.
✳︎ Leveraging blockchain technology to secure and authenticate transactions.
✳︎ Leveraging blockchain technology to secure and authenticate transactions.
✳︎ Leveraging blockchain technology to secure and authenticate transactions.
✳︎ Enhancing user confidence through transparent agreements.
✳︎ Enhancing user confidence through transparent agreements.
✳︎ Enhancing user confidence through transparent agreements.
✳︎ Optimizing website performance and accessibility.
✳︎ Optimizing website performance and accessibility.
✳︎ Optimizing website performance and accessibility.
// Challenges
// Challenges
Before the redesign, Wechsel faced several key obstacles:
Before the redesign, Wechsel faced several key obstacles:
Before the redesign, Wechsel faced several key obstacles:
Lack of trust in peer-to-peer lending: users were hesitant to lend money due to uncertainty about repayments.
Lack of trust in peer-to-peer lending: users were hesitant to lend money due to uncertainty about repayments.
Lack of trust in peer-to-peer lending: users were hesitant to lend money due to uncertainty about repayments.
Limited awareness of NFT-nased promissory notes: the concept was novel, requiring clear communication and education.
Limited awareness of NFT-nased promissory notes: the concept was novel, requiring clear communication and education.
Limited awareness of NFT-nased promissory notes: the concept was novel, requiring clear communication and education.
User experience issues: the platform lacked an intuitive flow for initiating and managing lending agreements.
User experience issues: the platform lacked an intuitive flow for initiating and managing lending agreements.
User experience issues: the platform lacked an intuitive flow for initiating and managing lending agreements.
// Our SOLUTION
// Our SOLUTION
Trust-building features & community engagement, UI/UX redesign for seamless lending & borrowing, blockchain integration for secure transactions:
Trust-building features & community engagement, UI/UX redesign for seamless lending & borrowing, blockchain integration for secure transactions:
Trust-building features & community engagement, UI/UX redesign for seamless lending & borrowing, blockchain integration for secure transactions:
Introduced clear, step-by-step guides to help users understand lending procedures.
Introduced clear, step-by-step guides to help users understand lending procedures.
Introduced clear, step-by-step guides to help users understand lending procedures.
Developed a streamlined process to generate NFT-based promissory notes on the go.
Developed a streamlined process to generate NFT-based promissory notes on the go.
Developed a streamlined process to generate NFT-based promissory notes on the go.
Designed an intuitive, user-friendly interface for easy navigation and quick loan creation.
Designed an intuitive, user-friendly interface for easy navigation and quick loan creation.
Designed an intuitive, user-friendly interface for easy navigation and quick loan creation.
// CONCLUSION
// CONCLUSION
By integrating blockchain technology, improving user experience, and implementing advanced SEO strategies, Wechsel has established itself as the go-to platform for safe and transparent peer-to-peer lending. This case study highlights how innovative fintech solutions can foster trust and drive business success.
By integrating blockchain technology, improving user experience, and implementing advanced SEO strategies, Wechsel has established itself as the go-to platform for safe and transparent peer-to-peer lending. This case study highlights how innovative fintech solutions can foster trust and drive business success.
By integrating blockchain technology, improving user experience, and implementing advanced SEO strategies, Wechsel has established itself as the go-to platform for safe and transparent peer-to-peer lending. This case study highlights how innovative fintech solutions can foster trust and drive business success.
User Trust Increase
85%
85%
Of users reported feeling more confident in lending
Of users reported feeling more confident in lending
Of users reported feeling more confident in lending
User Trust Increase
85%
Of users reported feeling more confident in lending
Platform Engagement
+78%
+78%
Session duration improved due to enhanced UX
Session duration improved due to enhanced UX
Session duration improved due to enhanced UX
Platform Engagement
+78%
Session duration improved due to enhanced UX
Organic Traffic
+160%
+160%
Increased following SEO and content improvements
Increased following SEO and content improvements
Increased following SEO and content improvements
Organic Traffic
+160%
Increased following SEO and content improvements
Revenue Growth:
+120%
+120%
Achieved increase in platform usage post-redesign
Achieved increase in platform usage post-redesign
Achieved increase in platform usage post-redesign
Revenue Growth:
+120%
Achieved increase in platform usage post-redesign
You're extraordinary.
Your design should be too.
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Made with love from Seoul
You're extraordinary.
Your design should be too.
Get In Touch
Explore
Made with love from Seoul
You're extraordinary.
Your design should be too.
Get In Touch
Explore
Made with love from Seoul
You're extraordinary.
Your design should be too.
Get In Touch
Explore
Made with love from Seoul